Xumo has partnered with NASCAR to deliver free, live, and on-demand racing content to fans through its ad-supported streaming platform, Xumo Play, which now features the NASCAR Channel. As a founding partner of the Chicago Street Race and a key player in NASCAR&rsquo;s evolving media strategy, Xumo is helping expand access to the sport while engaging fans year-round.

NASCAR, Xumo bringing free and live content to race fans

The 2025 NASCAR Awards will stream live on Xumo Play, giving fans free access to one of the sport&rsquo;s most prestigious celebrations.
For the first time, the event will take place in Scottsdale, Arizona, following the championship races at Phoenix Raceway, and will honor champions from the NASCAR Cup Series, Xfinity Series, and Craftsman Truck Series.
The ceremony, including the red carpet, will be livestreamed on Tuesday, Nov. 4 at 6 p.m. ET exclusively on The NASCAR Channel, which is only available on Xumo Play, Tubi, The Roku Channel, Samsung TV Plus, and Prime Video. Read more at <a href="https://www.nascar.com/news-media/2025/09/15/scottsdale-to-host-nascar-awards-following-2025-championship-weekend/" target="_blank" rel="noopener">NASCAR.com</a>.

The 2025 NASCAR Awards will stream live on Nov. 4 at 6 p.m. ET exclusively on The NASCAR Channel, available for free on Xumo Play. The show will stream live from Scottsdale, Arizona, giving fans front-row access to the celebration of the season&rsquo;s champions.

NASCAR Awards to stream live on Xumo Play

Xumo brought its &ldquo;Life is hard. Xumo is easy.&rdquo; message to life at EchoPark Speedway this June, giving thousands of NASCAR fans the chance to experience how simple and frustration-free streaming can be.
Through an on-site activation, product demos, and entertainment throughout the weekend, Xumo showed race fans that there&rsquo;s a new way to watch &mdash; one that&rsquo;s free, fast, and easy to use.
<h3>Easy Street Pit Stop: Hands-On with Xumo</h3>
 At the center of the experience was the Easy Street Pit Stop, where fans could test drive Xumo&rsquo;s platform firsthand. Guests explored how Xumo simplifies streaming, with features like:
<ul>
<li>One-click access to popular channels</li>
<li>Setup in minutes</li>
<li>Seamless content navigation without complicated menus</li>
</ul>
Fans also got to check out the brand-new NASCAR Channel on Xumo, which launched in May 2025. It&rsquo;s now the easiest way to find:
<ul>
<li>Classic races and replays</li>
<li>Exclusive documentaries and behind-the-scenes content</li>
<li>NASCAR originals and live event coverage</li>
</ul>
"It's so easy to use. You can just speak into your remote and it does everything that you tell it to do. You can pull up any movies, any of your NASCAR things, whatever you want. So easy." &mdash; Eric, NASCAR fan
<img src="https://xumo-cms.directus.app/assets/41abf6d0-833b-4134-848a-1b96e0f6aa53.jpg?width=4000&amp;height=2667" alt="Pitstop 2">
<h3>Making Streaming Easy for Everyone</h3>
 The Xumo TV and Xumo Stream Box experience resonated especially with fans who feel overwhelmed by modern streaming platforms. Whether it was kids exploring shows or grandparents looking for live sports, Xumo offered something different: simple streaming with no barriers.
"It's the way to organize your streaming apps in one." &mdash; Frank, NASCAR fan
Also, with hundreds of free channels, including sports, movies, and news &mdash; Xumo Play is designed to be accessible and straightforward. No hidden fees. No subscriptions. No tech headaches.
"I was surprised and happy to learn that you could actually download the app onto your phone and have access to the TV on your phone. So that's pretty cool." &mdash; Tamra, NASCAR fan
<h3>A Race to Remember</h3>
 To cap off the weekend, Xumo presented an RC car racing experience, letting fans get hands-on with racing. Fans gathered in Piedmont Park to enjoy high-energy RC car racing that was fun for the whole family, celebrating NASCAR and the spirit of entertainment made simple.
<img src="https://xumo-cms.directus.app/assets/0b563355-6e22-440f-83a9-8193e6a9d40b.JPG?width=2700&amp;height=1800" alt="Xumo Atlanta Rc Cars 45">
<h3>Where to Get Xumo</h3>
 Xumo TVs, a smart TV powered by Xumo&rsquo;s innovative operating system, are available at Amazon, Best Buy and Walmart. For those who already have a TV, the Xumo Stream Box is offered through leading providers like:
<ul>
<li>Xfinity</li>
<li>Spectrum</li>
<li>Cox</li>
<li>Mediacom</li>
<li>GCI</li>
</ul>
Both options include easy setup, free channel access, and intuitive navigation that makes switching from cable or other streaming services a breeze.
<h3>More NASCAR Events Coming Soon</h3>
 Following the success in Atlanta, Xumo will continue bringing the easy entertainment experience to upcoming NASCAR events in Bristol, Las Vegas, and Phoenix.
&mdash;
To learn more about Xumo and the NASCAR Channel, visit <a href="/nascar-partnership" target="_blank" rel="noopener">https://www.xumo.com/nascar-partnership</a>

Xumo brought free, no-login streaming to NASCAR fans at EchoPark Speedway. See how racegoers experienced the new NASCAR Channel on Xumo.

Fans win with Xumo

Just say “NASCAR”

Keep up with races, highlights and more on our dedicated destination featuring content from different apps and channels, all in one place. Just say “NASCAR” to explore it all the easy way with Xumo’s voice remote.

Stream the NASCAR Channel — free, 24/7

Can’t get enough? Tune in to the NASCAR Channel on Xumo Play to watch classic races, documentaries, original shows and in-season replays, 24/7.

Xumo and NASCAR news

NASCAR, Xumo bringing free and live content to race fans

NASCAR Awards to stream live on Xumo Play

Xumo brings simpler streaming to race fans in Atlanta