Xumo brought its &ldquo;Life is hard. Xumo is easy.&rdquo; message to life at EchoPark Speedway this June, giving thousands of NASCAR fans the chance to experience how simple and frustration-free streaming can be.
Through an on-site activation, product demos, and entertainment throughout the weekend, Xumo showed race fans that there&rsquo;s a new way to watch &mdash; one that&rsquo;s free, fast, and easy to use.
<h3>Easy Street Pit Stop: Hands-On with Xumo</h3>
 At the center of the experience was the Easy Street Pit Stop, where fans could test drive Xumo&rsquo;s platform firsthand. Guests explored how Xumo simplifies streaming, with features like:
<ul>
<li>One-click access to popular channels</li>
<li>Setup in minutes</li>
<li>Seamless content navigation without complicated menus</li>
</ul>
Fans also got to check out the brand-new NASCAR Channel on Xumo, which launched in May 2025. It&rsquo;s now the easiest way to find:
<ul>
<li>Classic races and replays</li>
<li>Exclusive documentaries and behind-the-scenes content</li>
<li>NASCAR originals and live event coverage</li>
</ul>
"It's so easy to use. You can just speak into your remote and it does everything that you tell it to do. You can pull up any movies, any of your NASCAR things, whatever you want. So easy." &mdash; Eric, NASCAR fan
<img src="https://xumo-cms.directus.app/assets/41abf6d0-833b-4134-848a-1b96e0f6aa53.jpg?width=4000&amp;height=2667" alt="Pitstop 2">
<h3>Making Streaming Easy for Everyone</h3>
 The Xumo TV and Xumo Stream Box experience resonated especially with fans who feel overwhelmed by modern streaming platforms. Whether it was kids exploring shows or grandparents looking for live sports, Xumo offered something different: simple streaming with no barriers.
"It's the way to organize your streaming apps in one." &mdash; Frank, NASCAR fan
Also, with hundreds of free channels, including sports, movies, and news &mdash; Xumo Play is designed to be accessible and straightforward. No hidden fees. No subscriptions. No tech headaches.
"I was surprised and happy to learn that you could actually download the app onto your phone and have access to the TV on your phone. So that's pretty cool." &mdash; Tamra, NASCAR fan
<h3>A Race to Remember</h3>
 To cap off the weekend, Xumo presented an RC car racing experience, letting fans get hands-on with racing. Fans gathered in Piedmont Park to enjoy high-energy RC car racing that was fun for the whole family, celebrating NASCAR and the spirit of entertainment made simple.
<img src="https://xumo-cms.directus.app/assets/0b563355-6e22-440f-83a9-8193e6a9d40b.JPG?width=2700&amp;height=1800" alt="Xumo Atlanta Rc Cars 45">
<h3>Where to Get Xumo</h3>
 Xumo TVs, a smart TV powered by Xumo&rsquo;s innovative operating system, are available at Amazon, Best Buy and Walmart. For those who already have a TV, the Xumo Stream Box is offered through leading providers like:
<ul>
<li>Xfinity</li>
<li>Spectrum</li>
<li>Cox</li>
<li>Mediacom</li>
<li>GCI</li>
</ul>
Both options include easy setup, free channel access, and intuitive navigation that makes switching from cable or other streaming services a breeze.
<h3>More NASCAR Events Coming Soon</h3>
 Following the success in Atlanta, Xumo will continue bringing the easy entertainment experience to upcoming NASCAR events in Bristol, Las Vegas, and Phoenix.
&mdash;
To learn more about Xumo and the NASCAR Channel, visit <a href="/nascar-partnership" target="_blank" rel="noopener">https://www.xumo.com/nascar-partnership</a>

Xumo brought free, no-login streaming to NASCAR fans at EchoPark Speedway. See how racegoers experienced the new NASCAR Channel on Xumo.

Xumo Brings Simpler Streaming to Race Fans in Atlanta

<h3>Grant Park 165 Brings Racing to the Heart of Chicago</h3>
On July 6, NASCAR returned to downtown Chicago for the third annual Chicago Street Race and the Grant Park 165.&nbsp; As cars raced past Buckingham Fountain and curved through the city&rsquo;s iconic streets, fans lined the barricades, soaking up every moment.
The 2.2-mile track turned the city into a full racing circuit. While the drivers navigated tight turns at over 100 mph, fans weren&rsquo;t just watching, they were fully connected, thanks to Xumo, one of the event&rsquo;s founding partners.
<h3>A Weekend Festival: Zac Brown Band, Drone Shows, and More</h3>
The race weekend wasn&rsquo;t only about what happened on the track. On the eve of the main event, the Zac Brown Band took the stage for a live concert, energizing crowds with a mix of Southern rock and country hits. The music echoed through Grant Park, creating a festival atmosphere that felt more like a summer celebration than a traditional race.
That vibe continued after sundown on Saturday with a drone light show where hundreds of synchronized drones painted animations over the skyline, creating a modern spectacle above Chicago&rsquo;s historic architecture.
<img src="https://xumo-cms.directus.app/assets/895a59fe-7863-4250-aea6-81bda2ae9759.jpg?width=2000&amp;height=1125" alt="Chicago Drone">
From music to motorsports, the weekend was a showcase of what happens when NASCAR meets city culture, and it was all easily accessible through Xumo. Xumo TV and Xumo Stream Box feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content &ndash; racing fans only need to say &lsquo;NASCAR&rsquo; into their voice remote for quick access to all things NASCAR.&rdquo;
<h3>Meet Xumo: Streaming NASCAR Has Never Been Easier</h3>
If you weren&rsquo;t at the race in person, you could still catch the action because Xumo made it easy. Our streaming devices, Xumo TV and Xumo Stream Box, combine live TV, apps, and on-demand content into one unified experience, making it easy for fans to find all NASCAR programming available on the platform with a single voice command. Fans can also explore the NASCAR FAST channel on Xumo Play, which offers a dedicated lineup of NASCAR content including replays, highlights, and even select live races, all available free to stream.
<h3>&ldquo;It&rsquo;s Real Simple&rdquo;: Fans Discover Xumo Play for the First Time</h3>
Throughout the weekend, fans got hands-on with the Xumo experience. Tiffany, a first-time user at the Xumo booth, was asked how she&rsquo;d describe it to a friend who wasn&rsquo;t there.
&ldquo;It&rsquo;s real simple&hellip; you just download the app.&rdquo; &mdash; Tiffany, NASCAR Chicago attendee
Many visitors called out how easy it was to use. With no special hardware required, the <a href="https://www.xumo.com/play" target="_blank" rel="noopener">Xumo Play app</a> gave fans instant access to NASCAR coverage. Through the free NASCAR FAST channel, they could watch highlights, past races, and even select live events.
<h3>&ldquo;Fast, Incredible, Efficient&rdquo;: A Fan-Favorite Among Streamers</h3>
Another attendee shared his impression in three quick words: Fast, Incredible. Efficient.
&ldquo;Everything&rsquo;s there, organized, ready to go. It just works.&rdquo; &mdash; Dre, first-time Xumo user
For users who like a more personalized experience, the Xumo Stream Box allows you to rearrange the apps on your home screen. You can pin your favorite services to make it quicker to jump into the content you care about most.
<img src="https://xumo-cms.directus.app/assets/177fc585-cd62-44b0-85a9-9a4c7b2d3dab.jpg?width=2000&amp;height=1125" alt="Chicago Chicago">
<h3>Streaming on the Track and at Home: How a First-Time NASCAR Fan Streamed the Race with Xumo</h3>
Many at the race were new NASCAR fans. Cameron was attending his first NASCAR event and fortunately, discovered Xumo at the same time.
&ldquo;I&rsquo;ll be able to keep watching NASCAR from my phone and my TV&hellip; all through Xumo.&rdquo; &mdash; Cameron, first-time NASCAR fan
Like many that weekend, Cameron discovered that streaming NASCAR content doesn&rsquo;t have to be complicated. With the Xumo Play app available on both mobile and smart TVs, fans could easily access NASCAR programming, including highlights, replays, and select live races through the NASCAR FAST channel.
<video controls="controls" width="300" height="150"><source src="https://xumo-cms.directus.app/assets/8cca3ff6-be42-4595-80d8-7ca588eba9f4" type="video/mp4"></video>
<h3>Why Fans Loved the Xumo Experience at NASCAR Chicago</h3>
At the heart of the weekend was a shared experience: fast cars, live music, city views, and a tech platform that helped fans who couldn&rsquo;t be there in person feel connected to all the at-track excitement. Whether you were streaming on a Xumo device from your living room or catching replays on the go with Xumo Play, Xumo helped make the impossible feel easy.
Explore the full weekend of fun at the <a href="https://www.nascarchicago.com/weekends/nascar-chicago-street-race/">NASCAR Chicago Street Race, sponsored by Xumo</a>.
<h3>Final Lap: Streaming Built for Race Fans</h3>
The 2025 Chicago Street Race proved that NASCAR and innovation can go hand in hand. Xumo delivered fast, flexible access to fans who wanted a better way to follow the race and events.
From first-time users to loyal race-goers, the response was the same: Xumo just works.
Want to see what&rsquo;s next? Xumo is just getting started. If you&rsquo;ve heard it&rsquo;s just another app, or tried streaming platforms that overpromise and underdeliver, Xumo is built to be different. It&rsquo;s fast, simple, and built in. Visit <a href="https://www.xumo.com">xumo.com</a> to see how we&rsquo;re powering the future of live sports and streaming.

Relive the 2025 NASCAR Chicago Street Race Weekend with race highlights, Zac Brown Band concert, a drone show, and Xumo&rsquo;s fan-first streaming experience.

NASCAR Chicago Street Race 2025 Recap: Racing, Live Music, Drones, and Streaming with Xumo

Xumo&rsquo;s Streaming Devices and Services Make it Easy for Fans to Enjoy Nonstop NASCAR Action At the Track or On-the-Go

Just say “NASCAR”

Keep up with races, highlights and more on our dedicated destination featuring content from different apps and channels, all in one place. Just say “NASCAR” to explore it all the easy way with Xumo’s voice remote.

Stream the NASCAR Channel — free, 24/7

Can’t get enough? Tune in to the NASCAR Channel on Xumo Play to watch classic races, documentaries, original shows and in-season replays, 24/7.

Meet us at the track

We’re bringing Xumo to NASCAR. Find our Easy Street Pit Stop at the following races.

Xumo and NASCAR news

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